Rebecca Charlotte Wallace

Rebecca Charlotte Wallace https://rebeccawallace.co Rebecca Charlotte Wallace Sat, 25 Jun 2016 21:08:01 +0000 https://rebeccawallace.co en Editorial http://rebeccawallace.co/Editorial Sat, 25 Jun 2016 21:08:01 +0000 Rebecca Charlotte Wallace 83669 Rebecca Wallace / Creative Strategy + CopywritingReturn to Homepage Editorial Here are a few publications I’ve written articles for – both digital and print. Mission Magazine <img width="793" height="478" width_o="793" height_o="478" src_o="https://cortex.persona.co/t/original/i/69dddbf0aa2663a862e798989d9ae582cab3fb4089cd78c47496d01b578f10e4/Screen-Shot-2017-07-29-at-7.31.40-PM.png" data-mid="76756" border="0" /> Staten Island Board of Realtors <img width="686" height="619" width_o="686" height_o="619" src_o="https://cortex.persona.co/t/original/i/234af1c3f23f44fd8702b5ccb49a8454cd226bc6cb735cd60aba257400975d8e/Screen-Shot-2016-07-24-at-2.11.53-PM.png" data-mid="76752" border="0" /> Tinies Childcare I conceived and wrote a weekly series for the UK’s number one Childcare agency. <img width="752" height="630" width_o="752" height_o="630" src_o="https://cortex.persona.co/t/original/i/5c0cd29098903ca47eec59676c6709f924fc467fc7ce32065a975c95512ee559/Screen-Shot-2016-07-24-at-2.22.24-PM.png" data-mid="76755" border="0" /> <img width="763" height="625" width_o="763" height_o="625" src_o="https://cortex.persona.co/t/original/i/620667b2e27dee966085bbfbeb5a5c83767125cbda7441878d4674de9eb6ce42/Screen-Shot-2016-07-24-at-2.18.31-PM.png" data-mid="76753" border="0" /> <img width="753" height="625" width_o="753" height_o="625" src_o="https://cortex.persona.co/t/original/i/c21d30784db907e87bd41486ff2e1d1173366f9f36f7fcbd9a0f21f0d072421e/Screen-Shot-2016-07-24-at-2.20.52-PM.png" data-mid="76754" border="0" /> Rebecca Wallace / Creative Strategy + CopywritingReturn to Homepage Editorial Here are a few publications I’ve written articles for – both digital and print.... Social Content / Ads http://rebeccawallace.co/Social-Content-Ads Sat, 25 Jun 2016 21:05:26 +0000 Rebecca Charlotte Wallace 83667 Rebecca Wallace / Creative Strategy + Copywriting Return to Homepage Social Content / Ads I’ve written and designed copy for numerous platforms, increasing conversion rates and traffic to site. Scroll to see some of my favorite projects. Polyvore <img width="681" height="632" width_o="681" height_o="632" src_o="https://cortex.persona.co/t/original/i/6ec7e2540a79d625cecc2a7f7d0e27dc3f4c809e17daf0507b9946b02dcdb7b9/Screen-Shot-2016-07-24-at-2.39.04-PM.png" data-mid="76734" border="0" /> <img width="700" height="628" width_o="700" height_o="628" src_o="https://cortex.persona.co/t/original/i/b1fc1a31ef58a5fdd85152a4b7ca93f718305648d42c7bbd891e2546a1c68ae1/Screen-Shot-2016-07-24-at-2.39.39-PM.png" data-mid="76735" border="0" /> <img width="705" height="620" width_o="705" height_o="620" src_o="https://cortex.persona.co/t/original/i/bf4a07788e7a3e8113af349acd04f3acf00300033e87671a31927ebfba611955/Screen-Shot-2016-07-24-at-2.40.03-PM.png" data-mid="76736" border="0" /> <img width="672" height="634" width_o="672" height_o="634" src_o="https://cortex.persona.co/t/original/i/635a4d60f4de8df24c3c4fd1d2627d73dcb36b7f000be229c06a5fb28295e4bb/Screen-Shot-2016-07-24-at-2.45.08-PM.png" data-mid="76737" border="0" /> App Promotion<img width="865" height="420" width_o="865" height_o="420" src_o="https://cortex.persona.co/t/original/i/37350e9ca176b9fd46ae2b1e4a6693360208f8fe4cae50ffc2a762e1f50be28d/Screen-Shot-2016-07-24-at-1.59.49-PM.png" data-mid="76731" border="0" /> Product Description Copy <img width="423" height="557" width_o="423" height_o="557" src_o="https://cortex.persona.co/t/original/i/a08c7dbc715b0485c02b3e8d56ecb9c05ef955dacade8fcbf4cb60d75e59564d/Screen-Shot-2016-07-24-at-3.18.59-PM.png" data-mid="76738" border="0" /> <img width="427" height="565" width_o="427" height_o="565" src_o="https://cortex.persona.co/t/original/i/42394dd54bca67e4685baff44f2d9de37d9eab0b8017bfa69ac467973ae86e3a/Screen-Shot-2016-07-24-at-3.21.37-PM.png" data-mid="76739" border="0" /> Rebecca Wallace / Creative Strategy + Copywriting Return to Homepage Social Content / Ads I’ve written and designed copy for numerous platforms, increasing... Dole http://rebeccawallace.co/Dole Sat, 25 Jun 2016 20:48:35 +0000 Rebecca Charlotte Wallace 83664 Rebecca Wallace / Creative Strategy + CopywritingReturn to Homepage Dole.A short story / published in Shellsuit Zombie Issue 5 and 404words.com <img width="235" height="266" width_o="235" height_o="266" src_o="https://cortex.persona.co/t/original/i/1b2c6f1c2dd4bec205c17039279319e24fe669beb360448041b68a5963988219/Screen-Shot-2016-07-24-at-2.56.58-PM.png" data-mid="76729" border="0" /> I Neil slumped in the chair, leaving the pen dead. It had been one o’clock two hours ago, and there was work to be done in the morning. I watched as he turned the empty pages of the book, once again having written nothing. It had been the same for several nights since he’d decided to take up the project again; no words, just air and a faint sense of the will to, you know, do something. He lifted his head from the desk and turned towards me — face pale, eyes enlarged with tiredness. A fucking mess. “Jesus, Neil. What’s up with you?” Before financial security, before the joys of ingesting other people’s hair on the crowded tube home — still young and still in the belief he could change the world, Neil had abandoned a job he hated in pursuit of Something Bigger. He told me that his experiences of unemployment and being a broke-ass had been kind of limited. Living in South London, he’d experienced a lot of the effects of poverty but more so indirectly — you know, like the sudden influx of budget supermarket stores and crappy one-pound junk shops. Becoming impoverished was a challenge for Neil. He was OK, though. Writing was his thing and he had the next Ulysses between the pages of his journal. Then he’d decided that being poor didn’t suit him anymore. “I’m going on the dole, darling. I need money for cigarettes”, he smirked one day. Typical Neil. And there the job centre had been, a Babylon for unemployed creatives and the terminally lazy — its orange signage all shiny like a beacon in the Dickensian mist. Neil said the centre he frequented felt like a refugee camp for people running from the law, and good fashion. A metal detector would have yielded enough weaponry to support Khalisi’s army, he’d imagined. He also commented that it was impossible to ignore the scent of poor personal hygiene and despair. I didn’t like the way his face twitched when he said that.II To coach him through the intricacies of government, a personal advisor was provided. Wesley. Wesley was an inspirational kind of guy who would eventually teach Neil a lot about life and the way the world worked, such as how not to end up in a job you love, how to be cynical about everyone and everything you encountered, and how to be a total jackass. Wesley didn't care that his young protégé was going to be The Next Fucking Joyce. He barely would’ve minded if he noticed Neil had failed to meet the dole requirements (which, incidentally, he never did, not even once). Quite often, Neil would take the longest, most scenic route home from the centre because it meant he could walk through the park and just absorb the sense of community there amongst the crackheads and drunks. It was at times difficult to keep a serious face while he was telling me this, but Neil had a future then. Neil didn’t enjoy being poor, so he went back to the old job. No more words, no more imagination.III It was five-thirty all of a sudden. Neil stood up and began to collect his belongings from around the room. Shoes, coat, keys… Time for work. I bid him farewell, watching him trudge off to the impending doom of the day, muttering to himself. “Chin up, kid. It’s going to be OK.” Rebecca Wallace / Creative Strategy + CopywritingReturn to Homepage Dole.A short story / published in Shellsuit Zombie Issue 5 and 404words.com I ... Home Page http://rebeccawallace.co/Home-Page Sat, 23 Apr 2016 00:35:18 +0000 Rebecca Charlotte Wallace 62595 Rebecca Wallace / Creative Strategy + CopywritingResiding in LondonContact Me My name’s Rebecca / I create editorial, digital and social  content strategy for companies all over the world / You might enjoy my short stories / Like what you see? Go ahead and say hello. Rebecca Wallace / Creative Strategy + CopywritingResiding in LondonContact Me My name’s Rebecca / I create editorial,... About http://rebeccawallace.co/About Sat, 23 Apr 2016 00:09:52 +0000 Rebecca Charlotte Wallace 62618 Rebecca Wallace /  Creative Strategy + CopywritingReturn to Homepage <img width="706" height="1013" width_o="706" height_o="1013" src_o="https://cortex.persona.co/t/original/i/de7aae6fab9f5f0ec0c97b91dbff228351cc93f511d2a3e426600f4eed775bba/46FC6704-8B2D-445B-80E7-0631B8F05859-2.jpg" data-mid="863409" border="0" /> Hey! I’m Rebecca Wallace – a London-based Creative. Currently Creative Strategy Lead at Relatable, I was previously Head of Content at Positive Luxury. Prior to that, I lived in Brooklyn, NY, and produced trend-driven content as Editor for luxury ecommerce platform, AHAlife. I enjoy novelty workouts, expensive skincare, and Heinz tomato ketchup. (I never wear white.) Contact me at rebeccacharlottew@gmail.com. Rebecca Wallace /  Creative Strategy + CopywritingReturn to Homepage Hey! I’m Rebecca Wallace – a London-based Creative. Currently Creative Strategy... Email Campaign http://rebeccawallace.co/Email-Campaign Fri, 22 Apr 2016 23:04:02 +0000 Rebecca Charlotte Wallace 62606 Rebecca Wallace / Creative Strategy + CopywritingReturn to Homepage Email Campaigns As Editor at AHA, I oversaw the creation (from conception to wire-framing and writing) of daily inspiration emails for an audience of over one million people.  Asia’s Best-Kept Beauty Secrets .<img width="530" height="559" width_o="530" height_o="559" src_o="https://cortex.persona.co/t/original/i/83d18488f22d24112fadbf6d08c52cb6f9a1f9c8e227fc0829e397cef3232610/Screen-Shot-2016-07-24-at-12.39.42-PM.png" data-mid="49105" border="0" /> Read more The New Heirlooms <img width="527" height="554" width_o="527" height_o="554" src_o="https://cortex.persona.co/t/original/i/b464e8a7f1eafb3fd9cb4916409a9a8a7331a3765d5ab35788c16db6a8d84c91/Screen-Shot-2016-07-24-at-12.44.28-PM.png" data-mid="49106" border="0" />Read more 3 Ways to Make a Statement <img width="524" height="620" width_o="524" height_o="620" src_o="https://cortex.persona.co/t/original/i/4bf180f85edb32888f896a8ca2bc1c381c0932e023729e2d9675212de90c5950/Screen-Shot-2016-07-24-at-12.48.09-PM.png" data-mid="49107" border="0" /> Read more 18 Genius Travel Hacks <img width="523" height="638" width_o="523" height_o="638" src_o="https://cortex.persona.co/t/original/i/55ce7f2009cf2fb9ad47341fd1812a18eba171c7f3dbd632765d99c552f434e4/Screen-Shot-2016-07-24-at-12.55.25-PM.png" data-mid="49108" border="0" /> Read more Summer-Ready Essentials <img width="528" height="625" width_o="528" height_o="625" src_o="https://cortex.persona.co/t/original/i/078e83472747b362d5c75bfaa39670a5498865eba5e1a1fbad15fd4e6422b3c5/Screen-Shot-2016-07-24-at-3.09.25-PM.png" data-mid="49110" border="0" />Read more Elevate Your Style <img width="527" height="608" width_o="527" height_o="608" src_o="https://cortex.persona.co/t/original/i/0ad69e9619276aa6dd4e43156cf9d5d0ffe945c9d6458e3407a56d8bff6217d4/Screen-Shot-2016-07-24-at-3.11.10-PM.png" data-mid="49112" border="0" />Read more Rebecca Wallace / Creative Strategy + CopywritingReturn to Homepage Email Campaigns As Editor at AHA, I oversaw the creation (from conception to wire-framing and...